Decision details

North Devon Destination Management Organisation

Decision Maker: Strategy and Resources Committee

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No

Decisions:

The Committee considered a report by the Chief Executive (circulated previously) regarding a proposal to form a dedicated Destination Management Organisation (DMO) for Northern Devon.

 

The Chief Executive highlighted the following:

 

·         The paper attached to the report had been produced by North Devon+ and gave a background of the role of a DMO and the potential advantages that it might bring to the northern Devon area.

·         There had been a major impact on tourism in northern Devon as a result of the Covid 19 impact with Ilfracombe and Combe Martin being the worst affected wards in Devon and this had been prior to the second national lockdown.

·         A DMO would be solely linked to northern Devon rather than relying on other organisations.

·         The proposal had been discussed with the North Devon Marketing Bureau who were supportive and see their organisation working in a complimentary way with any new DMO.

·         It was estimated that the cost of taking this proposal forward may be in the region of £80,000.  Efforts would be made to secure external funding and explores ways of undertaking work internally.

·         He suggested that recommendation 2.2 be amended to include “or other resource” after the word “funding”.

 

RESOLVED:

 

(a)

That note the content of this report be noted and approve in principle to exploring the proposal further, including consultation with businesses and stakeholders;

 

(b)

That officers be supported in efforts to identify external funding or other resource to move forward with (a) above.

 

Publication date: 17/11/2020

Date of decision: 02/11/2020

Decided at meeting: 02/11/2020 - Strategy and Resources Committee

Accompanying Documents: